How do we work together to get there?
Think of a time in the last 3 months when communication broke down between teams. What happened?
If you're new:What's something that confused you or felt harder than it should be?
A known defect was consciously de-prioritized. It resurfaced and had to be fixed — late. The resolution was buried in a Slack thread that partnerships and product/engineering didn't see. The handoff from partnerships to product to engineering had no formal path.
There's too much noise in Slack burying important signal. Some people are more plugged-in than others. Critical updates get lost in the same channels as casual conversation.
Think of a time when a plan changed, a priority shifted, or something broke because of an unmanaged change.
If you're new:What surprised you about how plans and priorities work (or don't work) here?
The engineering team had OKRs. They weren't bought in. They didn't track toward them. The work was getting done — but disconnected from the goals we set. The OKRs became a reporting artifact, not a planning tool.
Countless changes in code that break the HubSpot integration, which then breaks onboarding automations. User roles stop syncing. Nobody notices until someone looks for something and it isn't there. Same story with Mixpanel — tracking breaks and we don't realize it for weeks.
Think of a time when you needed data to make a decision and it wasn't there, or research happened in one team but didn't reach you.
If you're new:What information have you wished you had access to?
We communicated pricing changes to the wrong customer segments because HubSpot didn't have the data we needed. The CRM was missing key fields that should have been there. We couldn't segment properly, so the wrong people got the wrong message. The Mixpanel integration is a patch — the real problem is nobody has defined what data the CRM needs.
Product does bot behavior research. Marketing does competitive research. Engineering discovers things in production data. None of it flows between teams. We're sitting on unique data from our position between machines and sites — and we're not using it to build category authority or inform decisions.