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Málaga Leadership Offsite

Category Creation

Where we are on defining the category

Day 1, 10:45Lead: Tiff
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Session Context

The Strategic Tension

The strategic tension between distancing from SEO vs. buyer reality. Workshop format: pressure-test naming, positioning, and go-to-market implications together.

Goal: align on direction and next steps, not necessarily a final name.
Presentation

Tiff's Presentation

Content to be added from Tiff's slides

Workshop

Naming & Positioning

Suggest Category Names

Discussion

Key Takeaways

Carry Forward

Open Questions